Mastering those 'big' presentations...

Mastering Executive Presentations: 11 Essential Moves

Presenting to your CEO or a senior executive is a high-visibility moment that can accelerate your impact. Executives are time-strapped and quick to shift focus, so your approach must be succinct, direct, and adaptable. Here’s how to make your message land-and drive results.

1. Lead With the Core Message

Start strong by stating your main point or recommendation right away. Skip the backstory and immediately address what matters most.

2. Bring a Roadmap & Reference Past Conversations

Share a clear agenda at the outset, and if it’s a follow-up, remind them of where you left off previously. This keeps the meeting focused and efficient.

3. Welcome Interruptions and Questions

Let executives know you’re open to interruptions. Their questions often reveal their priorities and can steer the conversation to the most valuable topics.

4. Make It Visual With Drafts or Prototypes

Instead of abstract explanations, show a draft, mock-up, or demo. Visuals help make your ideas concrete and speed up understanding.

5. Have Your Data Ready

Know your numbers inside and out. Executives may zero in on metrics or financials, so be prepared to answer detailed questions.

6. Highlight Where You Need Help

Be specific about any obstacles or decisions you need from them. Don’t just provide updates-clearly state what’s blocking progress.

7. Move Quickly and Stay Agile

Executives expect you to keep things moving. Be ready to shift gears or change direction as the discussion evolves.

8. Focus on Action and Next Steps

Keep status updates brief. Instead, concentrate on what decisions need to be made and what actions come next.

9. Keep Supporting Materials on Hand

Bring concise backup documents or data to reference if needed, but don’t overload the meeting with details.

10. Maximize Their Attention Window

Prioritize your most important points and requests while you have their focus. Executive attention is limited-make it count.

11. Seek the Best Outcome, Not Just Your Own Plan

Aim for a strong decision, even if it’s not precisely what you recommended. Be open to feedback and alternative solutions.

❝ 

“If you don’t get to the point in the first 30 seconds, you’ve already lost them.”

Presentation Design Agency, Ink Narrates

Meetings with executives rarely go as planned. Stay prepared, be flexible, and focus on moving the business forward. Your next executive presentation could be your most impactful yet!